Small Business Marketing Centre
Posted in Business Marketing on 09/30/2011 05:33 am by admin
Using Social Media In Small Business
The power of social media for a small business cannot be under estimated or ignored any longer. I appreciate many small business owners say, I don’t understand it, I don’t need it, it’s a waste of time, however the facts of the billions of people connecting through social media outweighs those thoughts and in today’s world social media just has to be part of your marketing strategy.
While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing. It becomes another touch point across the customer service touch points in a business. If you aren’t using this in your business strategy, you are already behind your competition.
The growth has impacted the way organizations communicate to one another as well as to their prospects. It should really be used to add value to your prospects life, add value with information and resources and keep them up to date with events, specials and changes.
It is very important to know how to structure and manage a Social Media Marketing campaign as your company’s reputation depends on it. The core of a marketing campaign is always your website or blog. Taking prospects from social media back to your main hub is very important and also provides you with numerous advantages, such as website traffic, greater display of products or services and building a community of followers. It’s about putting social media in the centre of your marketing strategy, optimizing your site or content and making it an attention magnet.
Social media is still seen as a new technology however as they become easier to use, social media will move away from being a concept to a way of life. The secret ingredient to success with social media is passion. To write about and put on information that your passionate about, that others want to hear about and doing it on a consistent basis so that people follow you.
Even for a business just to start out with the main 3 in facebook, twitter and linkedin is a traffic start. Then adding sites such as stumble upon and digg can become for website recognition by search engines.
The power in using social media comes down to being able to move into other people’s circle’s of influences without physically being there, it opens up new doors and takes you into other worlds that you might never be able to get exposure into. Social media is all about connection and providing value and I believe when a business keeps that in mind they will find only positives to come out of using social media.
Tips, Get started with the big 3 (facebook, twitter and linkedin) Have the same profile information, website information, picture across them all Don’t talk about yourself, be interesting and a character worth following Provide value in what you say to others Bring people back to your website Have fun with it
About the Author
For your 7 free marketing resources visit
www.mysmallbusinessmarketingguru.com.au
Email Marketing Training – Small Business Development Center at The College of NJ
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